A small base fee covers what it costs us to serve your store. A small percent of recurring sales keeps us aligned: when you grow, we grow. The percent drops at higher tiers.
For shops getting their first 50 customers onto autopilot.
For stores running their own delivery and ready to lift retention.
For multi-location operators who need branded apps and 3PL.
Pure SaaS pricing punishes small shops; pure rev-share punishes big ones. Hybrid pricing fits the way independent retail actually works — predictable monthly costs, plus a small share of the upside we help create.
Hosting, delivery routing, payment infra, and the human onboarding call don't scale to zero. The base fee keeps lights on, even for your slowest months.
We only take a slice of recurring sales — the bags that come back month after month because Kibble is doing its job. One-off purchases are free.
Bigger stores already pay more in absolute dollars — so the rate steps down at Growth and Premium. We never want pricing to be a reason to leave.
No annual contracts. Switch tiers any time from your dashboard — pricing prorates the same day. The percent applies only to recurring orders processed through Kibble.
| Basic $29 + 4.9% | Growth $79 + 4.4% | Premium $199 + 3.9% | |
|---|---|---|---|
| Subscriptions & orders | |||
| Recurring orders & auto-ship | |||
| Customer management | |||
| Email notifications | |||
| Rewards & retention | |||
| Punch-card "Nth bag free" | |||
| Signup bonuses, referrals, tiered loyalty | — | ||
| Customer insights & churn alerts | — | ||
| Inventory | |||
| Reorder alerts & suggestions | |||
| Forecasting (next month's orders) | — | ||
| Delivery | |||
| In-house route planning & windows | — | ||
| Uber Direct, DoorDash Drive, Roadie | — | — | |
| Operations | |||
| Multi-location support | — | — | |
| Custom branded customer app | — | — | |
| Priority support + dedicated onboarding | — | — |
If something below isn't clear, hop on the demo and we'll walk it through with your top 5 SKUs in front of us.
Any order placed on a repeat cadence through Kibble — auto-ship, subscription, or scheduled delivery. One-off shelf purchases aren't included in the percent.
The percent on each tier is all-in: it bundles Kibble's platform fee (1–2%) with Stripe's standard processing (2.9% + 30¢). One number, no surprises on the invoice.
Yes — toggle from your dashboard any time. Upgrades take effect the same day; downgrades roll over at the next billing date.
No contract, month-to-month. Setup is free and takes about a Tuesday afternoon — we mirror your top 20 SKUs from a spreadsheet.
Carrier fees (Uber Direct, DoorDash Drive, Roadie) pass through at the carrier's quoted rate. You pick the markup you charge customers.
Never. Kibble's percent only applies to recurring orders booked through the platform. Foot-traffic and à-la-carte sales stay 100% yours.
15-minute demo, no slides. Bring your top 5 SKUs and we'll model your first 90 days live — including the tier that fits.